Over 20 Years Improving the User Experience aa@afadesign.com
AFA Design Consultants
San Francisco, CA 94127
aa
Helped design, test and revise a stock trading system including accounts, holdings, symbols, market value, quotes, options, tax lots, etc. To improve usability, design changes were made to prompts, layout, labeling and sequencing of displays.
Interviewed consumers about mobile E-commerce regarding the way they shop, make payments and how they use their mobile phone. Solicit feedback on mobile wallet demonstrations. Prepare and report findings for user concerns, needs and recommendation for functionality and design.
Directed a series of user-centered design methods including customer interviews, competitive analysis, and usability testing for a customer relationship management (CRM) system that tracks real-time behavior and sets automated triggers for providing better customers incentives and customer support.
Led user interface design for disease management software for health care. Conducted site visits with clinical care workers, collecting information about their jobs, tasks and software usage, including accessing multiple applications and databases. Prepared user interface style guides covering navigation, data display, data entry, error messages, etc. Prototyped displays for design reviews.
Cooperative user interface design of web pages for a property management suite of applications, including billing, inventory, maintenance. Design issues included terminology, logo design, branding, navigation and minimizing actions. Created a style guide to serve as a template for future development as well as HTML pages.
Interview and observation of mobile phone users regarding text and picture messaging and mobile web. Planned and conducted interviews as well as report findings on current benefits and drawbacks as well as make recommendation for future enhancements.
Directed a series of user-centered design methods including customer interviews, competitive analysis, and usability testing for a customer relationship management (CRM) system that tracks real-time behavior and sets automated triggers for providing better customers incentives and customer support.
Conducted several rounds of usability testing of a consumer web site that connects buyers and sellers.
Applied user-centered design methods throughout the life cycle of a new ultrasound system by conducting hospital site visits, videotaping exams for detailed task analysis, mediating design meetings, conducting several usability tests with increasingly sophisticated prototypes. Application of user research led to very positive feedback on the product
Created style guides for several project teams so that applications would share a similar set of "look and feel" conventions. Collected and summarized information on users' characteristics and their tasks so that every designer would have knowledge about the products' usage in the field.
Developed design guidelines to voice-based user interfaces. Coordinated and managed a cross-disciplinary development team's feedback and evaluation of standards and guidelines for speech systems.
Developed and conducted seminars on usability and user interface design. Customized courses for many products including accounting systems, software development tools, network and protocol analyzers, oscilloscopes and emulators, customer support data bases, color plotters etc.
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AFA Design Consultants
San Francisco, CA 94127
aa